According to audits by the Circulation Verification Council (CVC), typical Natural Awakenings readers are:
- 70% female and 30% male
- annual household income exceeding $50K (51%)
- between the ages of 25-54 (72%)
And we are proud that our readers care about their health, the health of those around them, and the health of our environment!
80% of our readers purchase products or services from ads seen in Natural Awakenings.





