Magazine

Our readers are intensely loyal and they’re over a million strong. Now that’s a lot of loyalty!

 

Natural Awakenings is one of the largest national publications serving the vast and growing natural living community. 

 

These individuals comprise a recognized demographic alternatively named “Lifestyles of Health and Sustainability (LOHAS),” “Cultural Creatives,” or “Conscious Consumers.”

 

Together, we comprise nearly 70 million consumers, nearly a third of the adult population of the United States.

Together, we create a $227 billion marketplace for goods and services in the categories of:

• Health and Wellness

• Environment and Ecological Living

• Social Justice

• Personal Development

• Spirituality and Consciousness

• Socially Responsible Investing

• Sustainable Living

 

Our company has invested more than a decade leading the way serving this highly desirable market.

 

We know how to reach them.

We educate and inform, influence purchasing decisions and support this thinking populace in achieving healthy, sustainable lifestyles.

We provide exactly what these consumers want, and we’ve proved it time and again in every market in which we publish. We launch at least one new magazine every three months.

 

 

The Healthy Lifestyle Marketplace
Market Segment Market Size

Sustainable Economy                 $76.5   Billion
Healthy Lifestyles                      $27.5    Billion
Alternative Healthcare              $30.7   Billion
Personal Development               $10.6   Billion
Ecological Lifestyles                    $81.2   Billion

Total U.S. LOHAS Market  $226.8 Billion