More than a quarter of wealthy business owners recently surveyed by SunTrust Bank said they have allocated funds for green investment. Nearly a third have personally invested in green funds. Pollution and energy policy are their two main drivers, complemented by a personal desire to do good.

Sixty-nine percent of the two hundred business owners canvassed said they plan to maintain their current level of environmental giving, even if the economic downturn moderately affects their businesses.

Source: GreenBiz.com.